How has Jeep Lasted so Long?

October 2nd, 2014 by

2015 Jeep Wrangler 2

Jeep vehicles are iconic, known as much for their unimpeachable off-road capability as for their durability and comfort, and that’s a big part of why so many drivers in the Regina, SK area love the brand. But how did Jeep attain such hallowed status? Why do drivers in Moose Jaw and the rest of Canada flock to dealerships when a new model comes out? The Globe and Mail has some answers.

Peter Cheney of The Globe and Mail recently penned an article about Jeep’s durability as a brand. “Considering the history of the car market,” he says, “it’s a amazing that the Jeep has survived.” The conclusion he arrives at is this: Jeep tapped into a winning formula back in the days of the first models, which were used to carry soldiers and equipment during the Second World War. Jeep has stuck to those guns ever since, gradually improving the design. As Cheney notes, “Modern Jeeps have benefitted from more than 70 years of development and refinement, yet they still follow the same mechanical blueprint of the original.”

That blueprint has been wildly successful, giving drivers one of the most off-road-capable vehicles ever released. When you drive a Jeep, you can have confidence that it can go just about anywhere, whether you’re staying on the road, hitting the trails, or travelling through untamed areas. What made the Jeep ideal for military use — it’s ruggedness, durability, and versatility — have in turn made it an excellent choice for everyday drivers who want freedom beyond the roadways.

This storied tradition lives on in the recently released 2015 Jeep Wrangler. The 2015 Wrangler shows off another year of refinement to a design that truly stood the test of time. You can see the new Wrangler for yourself when you come to Crestview Chrysler in Regina, SK. We’re confident that you’ll be blown away by the latest Wrangler, and we hope to see you soon!

Posted in Jeep News